For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. The UK governing, Copyright SponsorSeeker 2022. What can you offer? Many people pay to watch me race amongst others so Im looking out for any sponsors of all kinds of brands. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Your approach should include details of how youll provide value to them. Look for brands that are actively trying to promote themselves and look at how you can add to that. Kanishk Rao (11 years old) is a kart racing driver, racing for Team ORM (Oliver Rowland Motorsport) lead by current Formula E driver, Oliver Rowland. If you continue to use this site we will assume that you are happy with it. Covid accelerated the shift online. Don't use decks to sell. For all sponsorship enquiries we require a written proposal, in detail describing your racing programme, past accomplishments, current racing schedule, team bio and pictures. Try reframing any negative thoughts into something more positive. Caterham 310R Racing Championship Introducing the driver: Taylor OFlanagan Hello, Im Taylor! If you feel that you have what it takes to promote CG Motorsport products, we would like to hear from you. Think about those reasons you stand out. We, Lewis Sumner is a young racing driver who is look for sponsors to help his driving career. I have had over the last few years ran a twin plate clutch at 750 bhp with no issues then we went more power 800+bhp and they advised me to go triple plate. Decks are used to get attention. Thank you for taking the time to read my sponsorship opportunities for 2023. The Caterham Academy Championship sees some of the best young drivers competing in Ford Sigma-powered road-legal race car in one the most enthralling motorsport series around. Offering hospitality and a TV audience isnt enough. This all comes down to value. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. These aren't surprising choices. That said, it's easy to see why these big-name brands would want to partner with NASCAR. If a company is doing well enough to advertise on a billboard, they certainly should be able to afford a race car. Sponsor Ian Duggan and the Dugganite Racing Team. our brand and its image, we require sponsorship partnerships with high performing teams and individuals. Motorsport sponsorship packages provide sponsors with track day racing, VIP hospitality for your guests and full branding support. There is no doubt that the BTCC has traditionally offered a unique opportunity for sponsors, packaging exciting brand values with a loyal, passionate and nationwide fan base, both trackside and via its ever-increasing live terrestrial television coverage. Nike and Gatorade are two humongous brands that often lean on athletes for endorsements and partnerships. "Our new partnership with the world-class Rahal Letterman Lanigan Racing team embodies . First consider, what you can do for them, rather than what they can do for you. Sponsorship Opportunities with CG Motorsport. This is how you present yourself as a racing driver and show your value to potential sponsors. The #1 marketplace for sports sponsorship. You will see sponsorship on all types of cars, race wear and helmets from a WRC team, a high level professional national championship, to a family run privateer team in a junior formula or an Autotest champion. It doesn't hurt to put a little extra money into your program throughout the year, does it? And with races taking place on every continent, in every time zone, and TV coverage spanning full weekends at times, the potential to reach millions of fans is clear. My name is Martyn Webster and Im the Team Owner of UK based endurance kart race team Maple Motorsport. Make sure you get the details for the decision-maker. If you feel that you have what it takes to promote CG Motorsport products, we would like to hear from you. By getting your name into the press, your message is spread further than your existing audience. James Morris I am an Autistic motorcycle racer whom is looking to make my debut season in one of the most prestigious and. Learn how different marketing directors value assets in motorsports and how to create value with intangible assets if you dont yet have any good tangible assets to offer. Thomas Knox has been karting since the age of 8 and in 2022, in his 1st year of competitive, Freddy Hewitt is looking for sponsorship as he plans to race in the Mini Challenge Clubsport Championship. But even the longest and most successful partnerships will eventually end, such as MotoGP team Honda Racing reportedly looking to end its 26-year association with Repsol. This season I am competing in the ASWMC championship and want to ensure my car is as competitive as. Companies that never considered motorsports marketing as a viable medium are using it today to get their message across. You should finish with a comment to wrap it up, such as could we exchange business cards / details?, Motorsport UKBicester MotionOX27 8FYPlease use the postcode OX26 5HA in your Sat Nav, T: +44 (0)1753 765000E: hello@motorsportuk.org, Click here to see the regulations out for consultation, Registered Office as above, Registered Number 01344829. Ernst & Young- EY is known for sponsoring and partnering with events and conferences ranging from Entrepreneurship, Healthcare and many more. By using this form you agree with the storage and handling of your data by this website as specified in our Privacy Policy. Go more into depth with your research to get a sense of their specific goals. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. I a study engineering, and I am in my first year, Thomas Knox is seeking sponsorship assistance to allow him to compete at a national level in the Rotax Junior Max championships in 2023 and beyond. I popped down to see them and within the hour I was on my way home with brand new complete set up that car has ran down into 9.4 at 161 mph which is my personal best to date.Thanks to Linda and Mick for their support and knowledge"Allan Duthie, "I can't thank the team at CG enough for all their help and expertise on our recent renovation and race preparation of our RSi Beetle Cup car. Just to start with,, Hendryk Lichtenhagen is searching for sponsorship. and how Hookits algorithm estimates a dollar value from the data. Mcneil Racing Inc Wheel Warehouse Produxa Precision LED Discount Tire Over 400 Active Sponsors on CarSponsors.com Recently Sponsored Members Updated Daily! Online events exploded in popularity during the quarantine creating advantages for those who were early adopters. No matter what you do, try and bring consistency into all elements of this process. My name is Harry Payne, Im ranked 5th in the world, and I am the driver of the Steinhausen Racing sidecar. However, a lot of bars may sponsor you with "product" or a tab after the races. He moved to motorsport UK karting at age 9 competing in the Ultimate Karting Championship and, Tyler Myers-Walters is looking for sponsorship to support the funding of his motorsport interest. Coca-Cola is a major name in sports sponsorship and has a history with NASCAR, having had naming rights associated with yearly NASCAR races such as the Coke Zero Sugar 400 and the Coca-Cola 600. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Once you have a sponsor look after them and build a relationship, Use legal and financial advice you should also seek financial advice before receiving sponsorship money as this should be declared and an accountant can help you to do this properly. They locked down that sponsorship through a local beverage distributor. We also supply full branding support to the vehicle, driver, race suits and helmet. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Articles in popular magazines target very specific audiences, and that's exactly what sponsors want. Let's take a closer look at this increasingly active category. Equipment manufacturers seek to demonstrate functionality. Final advice, predictions for 2023, and closing statements from our hosts, speakers, and panelists. Partners Motorsport UK is the national membership organisation and governing body for four-wheel motorsport in the UK, representing competitors, volunteers, clubs and fans. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. The easiest way to get motorsport sponsorship is to build a network. Sponsor Racecars Locally, Regionally, Nationally & Internationally Welcome to SponsorRacecars.com As a racecar driver, you know the importance of having a car that's mechanically perfect. The red, white, and blue car design will feature JHG on the hood of . You should start with a polite and confident introduction, follow with all necessary information and include something distinct (a USP) that makes the person listen. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Use all forms of media to showcase who you are: text, photo, audio, and video. This is so important because you can meet a sponsor anywhere and you need to be ready to impress. The session will teach you why different companies sponsor racing, what they expect in return from their investment, and what you can do to create enough value to get their attention for a potential sponsorship. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Im a pro motocross rider and I have been riding my whole life. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Learn from Hookit, the company that built the first and most powerful Sponsorship Analytics and Valuation Platform to quantify and track the value and performance of sports sponsorships in social and digital media, how companies put monetary value on sponsorships. GT4 Super CupChampionship WinnerRead more here, British GT Cup(Ian Duggan and driver James Townsend)Read more here. You can expect a sponsor to have to spend $1 in activation expense for every $1 of sponsorship to maximize the investment. Chris and Rob are two brothers that Race Mini Sidecars in the FAB racing championship. UPS, Viagra, the U.S. Military and a host of other companies have learned that motorsports sponsorship can put them on the map. They might be worth a proposal the next time. Local family-owned businesses are always looking for ways to keep up with the big-market types of store. Learn what each panelist values and what their companies need. Looking For Sponsor is dedicated to empowering content creators and sponsorship seekers of all kinds. As a sponsored racer, you have two types of assets, tangible and intangible. If this sounds like useful insight, you need Pearlfinders. Different companies have different needs. He has been the BTCC champion in 2001 and 2010 and currently holds the record for the most overall race wins in the competition's history. As long as you can provide value, youll go a long way. After karting for the past 5 years, and beginning his car racing career this season, Alex Walker is planning to race in the Mini Challenge next season. A link to the application form will be available below only during this period. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Megan Meyer, creator of Driven By Social Academy shares her secrets on creating value through social media by posting consistently. Im a Junior racing driver, Taylor OFlanagan is looking sponsorship for the Caterham 310R Racing Championship. Sam Pearson I compete in local Hillclimb events using a 2000 Ford Puma. Each company includes key contacts and. Consider yourself as a marketing agency pitching to a business. Check to see who distributes beverages to your favorite local gas stations, grocery stores, and even the race track. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Oops! Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Depending on where these billboards are located, the prices can be hefty. Im working very hard on, Freddy Oakley is looking for sponsorship for his motorbike racing passion. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Case study: ROKiT F4 British Championship certified by FIA, Driving Forward Racial Diversity in Motorsport, COVID-19 Guidance: Hosting TV, Press and Photographers at Events, Working in England, Wales, the Channel Island and/or the Isle of Man, Goal Setting & Individual Development Plans, Exemption Letters (Travelling Outside the UK to an Event), Exemption Letters (Oversea Travelers Arriving in the UK to Compete), Something interesting Unique Selling Point (USP), Treat everyone like your potential next sponsor, be professional and have your 30 second pitch ready, Practice your presentation and make it interesting use technology, Offer something interesting Unique Selling Point (USP), Its easier to keep a sponsor, than find new ones. Maple Motorsport was formed in early 2018, Will Jennings is a British Racing driver and is now looking for sponsorship to progress further. Anglo-Japanese driver Thor Tulloh is looking to make the next step in his car, Birmingham Speedway are looking for sponsors to be involved with one of the leading teams in the UK. Ducati Moto GP motorcycling outfit to be known as Ducati Lenovo Team from 2021 season Pair vows to collaborate on implementing virtual desktop infrastructure for Ducati, Following todays announcement by government of their support package for sports impacted by the loss of spectator revenues, Motorsport UK can confirm that a loan fund of 6 Million is to be made available to the principal circuit venue operators in England. Young racing driver Lewis Sumner needs your help to take his driving career to the next level! Alfie Taylor is looking for sponsorship as he competes in the Whilton Mill Kart Club Championship I am competing in this years Whilton Mill Kart Club Championship 2023, this will be live streamed on YouTube and Alpha timing channel. Create a clear list of features and benefits that you can pick and choose from. Just make sure you follow up with whatever your promises are to these people. Sponsoo connects sponsors with thousands of athletes and clubs of more than 300 different sports. However, there are some types of companies that are primed and ready to sponsor racing. However, if a company is already willing to sponsor one race car, are they willing to sponsor more? These partnerships provide Racetech with increased exposure at races, events and in the media. James Reilly is a 17 year old endurance racing driver from Canterbury, Kent and he is currently the youngest European to start a 24hr motor race at Silverstone. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. You don't have to wait for a race or event to create value for sponsors. Will Jennings Im a 18 year old British racing driver, who has completed in karting championships since the age of 12 and had some success. Esports is another new frontier, with motorsport perhaps unique in its position where aspiring drivers can kick-start their careers behind a console before they jump behind the wheel. Team Matt Gardiner MX are a up and coming team, supporting the youth riders of our future putting back into the sport. Vertex Racing are looking for sponsorship as they are participating in competitions as a Professional Class team. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. He has achieved some, Ray Rallying are a winning Championship Rally team seeking sponsorship with the opportunity for your companies logo to be seen by thousands on our winning rally car ! Their content can be cut and pasted into contracts and become binding, so they should contain accurate values and realistic deliverables. 2023 will be our, Sean og Cahill is searching for sponsors to help him progress his rallying career at the Irish Junior Rally Series. AAM Racing has a passion for racing, combined with their love of competition and, One of few female motorsport drifters, Vikki Weaver-Lynch seeks sponsorship to enable her to compete in her passion of motorsport. Dan Schechner, Editor of PRIMagazine and Marty Fiolka, writer for RACER Magazine explain how they select content and stories to write about, and what you can do to increase your odds of getting published. Building a Motorsports Marketing Strategy using TRG. Think about the problem you will help solve and the goals youll help reach. Team BRIT is aiming to be the first ever team of disabled drivers to compete in the Le Mans 24 hour, as well as competing in the British GT Championship, the British Endurance Championship, the Britcar Trophy and the Citroen C1 Series. Now, in 2023, he he has eyes firmly set on the British GT4 Championship cup. Think about how you can use a relatively small platform to reach a large audience. Matt Martelli, CEO the Mint 400 and the California 300 and Kevin Miller, CEO of USAC explain how proper activation can increase the results and returns of sponsorship investments many times more than their actual cost. One of the biggest mistakes drivers make is getting too lost in their own heads. The easiest way to get motorsport sponsorship is to build a network. Sponsor a new streaming show raising awareness for endangered wilderness, wildlands, and wildlife habitats. It may seem obvious, but have you asked? Tech services company Cognizant recently began sponsoring F1 Team Aston Martin. Technical/Official Supplier partnerships enable OEMs, fuel, technology, and apparel brands to showcase their latest innovations, building credibility and awareness among an enthusiastic, global audience. So, a little bit about me well,, Maple Motorsport are a UK based Kart Team and they are now looking for sponsorship to support them. An elevator pitch is a 30 second speech that you could give to anyone to sell yourself. Enjoy hospitality with friends and family, entertain key clients and experience unforgettable track days with Pro driver instruction from some of the best drivers on the motorsport circuits. Very few teams can claim to have enjoyed the same level of success that Fox Motorsports has. This one is pretty simple mathematics. Racetech recognises the value of providing products for high-profile vehicles and athletes. Have you ever seen a car that is sponsored by a big beer or beverage company and wondered why you can't have that on your car? The record-setting quarter comes on the heels of a record year in 2020 (despite the pandemic) and three straight years of at least $100 billion in venture funding. You might be operating in a specific niche (see below for more details) or area. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. If theyre not quite right, ask yourself why. Young companies want visibility. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Offer to show off your race car at the grand opening, or on a day they would like to drive some extra business. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Charlie Moss Racing is a small, self-funded team from Ashford, Kent/Portsmouth looking for potential sponsorship for the 2023 season to help take us through to our next stage in competition. Feel free to connect with me on here or at michael.thorne@pearlfinders.com. HeadSweats.com: Head Sweats will respond to your sponsorship request within 72 hours. I ride a 85SW Husqvarna Motocross Bike and I have been riding for around 4 years. Athletes need to apply to be an ambassador before applying for sponsorship, and applications are reviewed between October and November. They can generate some serious dollars too. Your personal brand should show who you are as a person and go beyond your racing. This will be key in making sure theyre happy throughout the year. Itll be the basis for everything you post on social media, how you write race reports, and more. You cannot negotiate a sponsorship with yourself. You might be getting involved in discussions on LinkedIn. The Complete Guide to Motorsport Sponsorship. To maximize the returns on sponsorship marketing, teams and companies must activate in ways that resonate with the events participants and spectators. JPB Racing My name is Bentley Lovegrove-Fowler, I am a 15 year old boy located in Greenwich, London. Let them know how loyal race fans are. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. That kind of thing is usually a sign of someone high up being a fan of motorsports, not a company making what they think are the objectively best business decisions. Look for companies in the business press. You can promote sponsors any time through recorded online content. There are sponsorship opportunities wherever you turn but you need to think outside the box. Racing Sponsorships VALVOLINE PROFESSIONAL TEAM Hendrick Motorsports Chase Elliott Alan Gustafson Hendrick Motorsports William Byron Rudy Fugle Hendrick Motorsports Alex Bowman Greg Ives Hendrick Motorsports Kyle Larson Cliff Daniels 2023 Valvoline Global Operations Trademark, Valvoline Global Operations In exchange anyone who donates gets their name on the car for the event. The 2023 British GT Championship Calendar features seven double-header weekends at some of the UKs premium circuits. If it's a new restaurant or a store, let the owner know how much you can help spread the word. They can raise your overall value to a sponsor even if your tangible assets arent worth a lot. We also have crypto companies as sponsors nowadays, which are again at the centre of controversy. I can't recommend these guys highly enough and certainly wont be going anywhere else for any of our future projects. Try to show them the extra value. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. There are lots of ways to give added benefits to a sponsor, but you need to think outside the box and be innovative with your ideas.
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