/Length1 97204 When isolating the data to eligible users aged 13+, the average social media penetration rate is 63%. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). 3. Its actually YouTube, with 81% of the world using the site to some extent. An average of 1.3 million new users each day embraced some social media platform in 2020. Facebook comes in second at 69%, and from there, in descending order of usage: But these metrics also include very occasional users, which isnt so helpful when youre trying to locate your audience on social channels for content promotion, marketing, or advertising purposes. Its demographics skew slightly older with an age range from 30-49 making up the largest group of LinkedIn users. 0:00. Yet, these global statistics gloss over some significant differences from one country to another. Facebook, for example, has been stagnant at around 69% since 2016. The current percentage of people using social media is 56.8% of the worlds total population. As a benefit of membership, CIPD members can access the full-text of all IPD/CIPD research publications and surveys from 1999 onwards using our HR and L&D database. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. There are now an estimated 4.20 billion social media users globally, according to the Digital 2021: Global Overview report. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. The total numberof social media users globallyis about 4.2 billion or slightly more than half of the worlds total population. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. Youre welcome, Andrea. The world's population is 7.99 billion. Due to varying update cycles, statistics can display more up-to-date Sources: Data Reportal, BankMyCell, Statcounter. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. The World Health Organization estimates global life expectancy to be 73 years. 4 0 obj Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. Get in touch with us. We are happy to help. Statista assumes no As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. According to a survey by the Pew Research Center, 81% of U.S. adults say they use YouTube. (Wordstream) The average conversion rate for Facebook ads is 9.21%. Of 5.1 billion active internet users worldwide, 4.2 billion are active social media users; The social networking sites industry is worth $62.5 billion in 2021 ; The number of social media users among the baby boomer generation has increased by 54% ; The majority of Twitter and Instagram users are between the ages of 25 and 34 ; In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. We are happy to help. YouTube and Reddit were the only sites covered by the Pew 2021 survey that saw anysignificant growthover the last two years. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Are you interested in testing our business solutions? ( Statista) 98.5% of Facebook users access the platform on mobile devices. The most popular social media site in China, WeChat has1.17 billion usersworldwide and is the fifth most popular social networking app in the world. All social networks report growth data on the number of monthly active users or MAUs rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. 2022 LinkedIn demographics data: Active monthly users: LinkedIn has 89.7 million monthly active users This text provides general information. As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Release Date: May 24, 2021. This message board app has gotten a bit of a glow-up in recent years. By comparison, this shows just how mobile social media is. TikTok has been downloaded over three billion times. And what kind of content do Facebook users prefer? The average household size in England and Wales in 2021 was 2.4 people per household, the same as in 2011; the areas with the highest average household size were Newham, Slough and . Over the twelve months to the December 2022 quarter, the CPI rose 7.8%. Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Well, the function itself is kinda look alike with WhatsApp. The most important key figures provide you with a compact summary of the topic of "Social media usage in the United States" and take you straight to the corresponding statistics. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 521 likes, 17 comments - @cocokind on Instagram: "Do these stats scare you as much as they terrify us? Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. They can also mask site-to-site differences, too. The professional networking site reports766 million total users, with about 310 million of those being active monthly users. Facebook, the social media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is a regular focus of scrutiny in the United States and abroad.. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The Consumer Price Index (CPI) rose 1.9% this quarter. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. YouTube is the most popular social media channel in 2021. This is nearly 54% of the total global population. Find your information in our database containing over 20,000 reports, staying connected with family and friends, Gen Z users in the United States used TikTok weekly, leading benefit of using social media as a marketing tool. The current global average gender split of social media users is 54% men versus 46% women. The average Facebook user will engage with12 ads on the siteeach month. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. More than half of the world now uses social media (59%) 4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months The average daily time spent using social media is 2h 31m. Clicking on the following button will update the content below. By contrast, Twitter users have the lowest percentage of daily users at 46%, weekly at 29% and less than weekly at 16%. Yet, these global statistics gloss over some significant differences from one country to another. Are you interested in testing our business solutions? Statistics on usage and membership . Usage of the major social media platforms varies by factors such as age, gender and educational attainment. Signal had about 20 million monthly active users globally at the end of December 2020.; The app was downloaded more than 7.5 million times between January 6 and January 10. Its an especially strong growth rate among young adult users; a full 71% of those 1+ billion users are under the age of 35. The total number of channels earning at least $10,000 annually increased by 50%, while the number of channels earning at least $100,000 jumped by 40%. After all, its easier to build an audience on social media if theyre already actively looking for content like yours on that specific platform. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. Manufacturers can use YouTube to display . In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. 47% use social to learn about new trends. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. Thanks for sharing these data! Facebook has 1.96 billion daily active users as of Q1 2022. Quick: Whatsthe most popular social media platformin the world? Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. %PDF-1.7 Don't be mistaken, we are 100% living in a." cocokind on Instagram: "Do these stats scare you as much as they terrify us? TikTok usage among those 12-34 nearly doubled from 2020 to 2021. According to Keipos analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms equivalent to 9.6% of their total population. However, TikTok and Reddit are still attracting users at an accelerated pace. Take steps to protect yourself and your family from tick bites and tickborne disease: Use insect repellent, check for ticks daily, and shower soon after coming indoors. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). Clicking on the following button will update the content below. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. Hootsuite reports that there were 4.33 billion online users at the start of April 2021. An average of 1.3 million new users each day embraced some social media platform in 2020. Paid social media adscontinue tomake upimportant segments of the overall marketing plan for many brands. The social media growth rate since 2015 is an average of 12.5% year-over-year. Note: Respondents who did not give an answer are not shown. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. Seven-in-ten Facebook users and around six-in-ten Instagram and Snapchat users visit these sites at least once a day. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%. 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015. Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. Sources: Pew Research, Data Reportal, Brandwatch, Social media platforms & Kepios Analysis. ~TxZ|?p9B=\E#e&FG_N3~Bu5. A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. At the same time, presence on social media among Americans 65 and older grew about fourfold since 2010, while use by the youngest adults remained relatively constant in that time frame. Follow these links for more in-depth analysis of the impact of social media on American life. No report of the Pew Research Center was affected by this change. endobj 80%of parentsin the U.S. say their children 11 and younger also consume YouTube content daily. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. 5.07 billion people are using the internet. This report focuses on Americans' usage of different platforms to watch TV content. This social media platform first became popular in 2020 with about 25% usage and only continued to soar in 2021 up to 44% usage. In 2020, the total number for social media ad spending was $40.34 billion. Key US Network Growth Statistics 2020-2021: Sources: Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepios Analysis. Many people in today's world live with their . Interesting that youtube is considered social media. Hi Jim, yes, YouTube is generally considered a social media platform (but as you said, its very different from something like Facebook). #socialmedia #contentmarketing, Backlink Content: How to Build Links in 2023. Research Lead covering advertising and marketing. (Identity) These statistics show just how successful the app has become, providing even more reason to jump on . >> (+1) 202-419-4372 | Media Inquiries. Below, we have the average daily time spent on social media in hours and minutes from 46 countries; the data source is the Global Web Index 2020 report. For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57. For example, TikTok was on one in five devices connected to the internet in 24 months. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Time spent with media worldwide 2011-2021, Time spent with digital vs. traditional media in the U.S. 2011-2023, Daily media consumption in the U.S. 2021, by format, U.S. Facebook users 2023, by age and gender, U.S. video gaming audiences 2022, by age group, Time spent with media in the U.S. 2011-2022, Time spent per day with major media in the United States from 2011 to 2022 (in minutes), Average time spent with major media per day in the United States as of April 2021, by format (in minutes), Time spent per day with digital versus traditional media in the United States from 2011 to 2023 (in minutes), Digital media users in the United States 2017-2027, by segment, Number of digital media users in the United States from 2017 to 2027, by segment (in millions), Money spent on media per month in the U.S. 2022, per user type, Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars), Number of TV households in the U.S. 2000-2023, Number of TV households in the United States from season 2000-2001 to season 2022-2023 (in millions), TV households in the largest local TV markets in the U.S. 2020-2021, Number of TV households in the largest local TV markets in the United States in the broadcast season 2020-2021, Share of cord-cutters/nevers in the U.S. 2014-2022, Share of TV households without a traditional TV subscription in the United States from 2014 to 2022, U.S. TV consumption: daily viewing time 2009-2021, by age group, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by age group (in hours), U.S. TV consumption: average viewing time 2009-2021, by ethnicity, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by ethnicity (in hours), U.S. TV consumption: average viewing time 2009-2021, by gender, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by gender (in hours), Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type, Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions), Daily time spent with video by U.S. adults 2019-2026, by device, Average daily time spent with video content among adults in the United States from 2019 to 2026, by device (in minutes), Consumer spending on SVOD in the U.S. 2018-2022, Consumer spending on subscription video-on-demand (SVOD) in the United States from 2nd quarter 2018 to 3rd quarter 2022 (in billion U.S. dollars), Reasons for not paying for video streaming subscriptions in the U.S. 2022, Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022, Expected change in video streaming use in the future in the U.S. 2022, Expected change in video streaming usage over the next 12 months in the United States as of March 2022, Penetration rates of selected subscription video-on-demand services in the U.S. 2022, Share of households subscribing to selected video streaming platforms in the United States as of September 2022, Leading online news brands in the U.S. 2022, Share of consumers who have used selected global online news brands to access news in the last week in the United States as of February 2022, Magazines with largest monthly audience in the U.S. 2022, Leading magazines in the United States in 4th quarter 2022, by total average monthly audience (in millions), Daily newspaper consumption by brand in the U.S. 2022, Daily newspaper consumption by brand in the U.S. in 2022, Magazine / weekly newspaper consumption by brand in the U.S. 2022, Magazine / weekly newspaper consumption by brand in the U.S. in 2022, Most purchased daily newspapers by type in the U.S. 2022, Most purchased daily newspapers by type in the U.S. in 2022, Magazine / weekly newspaper purchases by type in the U.S. 2022, Magazine / weekly newspaper purchases by type in the U.S. in 2022, Average daily time spent reading per capita in the United States from 2014 to 2021 (in hours), Recreational books: consumer expenditure in the U.S. 1999-2021, Consumer expenditure on recreational books in the United States from1999 to 2021 (in billion U.S. dollars), Book consumption in the U.S. 2011-2021, by format, Share of adults who have read a book in any format in the last 12 months in the United States from 2011 to 2021, by format, Book readers in the U.S. 2019-2021, by age group, Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group, Number of books read yearly by U.S. consumers 2021, by gender, Number of books read each year by consumers in the past year in the United States as of December 2021, by gender, Audiobook listeners in the U.S. 2021, by age group, Share of adults who have listened to an audiobook in the last 12 months in the United States as of February 2021, by age group, Radio reach in the U.S. in 2021, by age and gender, Weekly radio reach in the United States as of June 2021, by age and gender, Radio reach in the U.S. in 2021, by time of day and gender, Weekly radio reach in the United States in March 2021, by time of day and gender, Share of weekly online radio listeners in the U.S. 2000-2021, Share of weekly online radio listeners in the United States from 2000 to 2021, Share of monthly online radio listeners in the U.S. 2007-2021, Share of monthly online radio listeners in the United States from 2007 to 2021, Online radio reach in the U.S. 2021, by age group, Monthly online radio reach in the United States in 2021, by age group, Music consumption in the U.S. in 2021, by genre & format, Distribution of music consumption in the United States in 2021, by genre and format, Weekly time spent listening to audio from selected sources in the U.S. 2021, Distribution of weekly time spent listening to audio content via selected sources in the United States in 2010, 2019 and 2021, Popular online music brands in the U.S. 2022, Online music services used most frequently in the United States as of January 2022, Music streaming penetration in the U.S. 2022, by generation, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation, Streamed music consumption in the U.S. 2021, by genre, Distribution of streamed music consumption in the United States in 2021, by genre, Share of people who listen to podcasts monthly in the U.S. 2017-2022, by age group, Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2022, by age group, Reasons for not listening to podcasts in the U.S. and Europe 2021, Reasons why people do not consume podcasts in the Unites States and Europe in 2021, Podcast providers in the United States 2022, Preferred podcast providers among adults in the United States as of October 2022, Internet users in the United States 2019-2028, Number of internet users in the United States from 2019 to 2028 (in millions), Social media users in the United States 2019-2028, Number of social media users in the United States from 2019 to 2028 (in millions), U.S. internet usage penetration 2021, by age group, Share of adults in the United States who use the internet in 2021, by age group, Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Share of Facebook users in the United States as of March 2023, by age group and gender, Distribution of Instagram users in the United States as of March 2023, by age group, Twitter: usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Twitter as of February 2021, by age group, TikTok audiences in the U.S. 2021, by age and gender, Distribution of TikTok audiences in the United States in 2021, by age and gender, Number of users of video games in the U.S. 2017-2027, Number of users of video games in the United States from 2017 to 2027 (in millions), U.S. video gaming audiences 2006-2022, by gender, Distribution of video gamers in the United States from 2006 to 2022, by gender, Distribution of video gamers in the United States in 2022, by age group, Distribution of video gamers U.S. 2022, by engagement, Distribution of video gamers in the United States in 2022, by engagement level, Consumer spending on video game content in the U.S. 2010-2022, Consumer spending on video game content in the United States from 2010 to 2022 (in billion U.S. dollars), Weekly gaming hours of adults in the U.S. 2022, Weekly time spent playing video games according to adults in the United States as of January 2022 (in hours), Preferred video game devices in the U.S. 2022, Leading video game devices according to gamers in the United States in 2022.